February 2, 2010
As we head into the first year of the second decade of the 21st Century, CyLab Usable Privacy and Security (CUPS) Laboratory continues its leadership in advancing this vital area of research. As evidence of its leadership, Dr. Lorrie Cranor, CUPS Director, has been named one of the recipients of a Google Focused Research Award.
According to Google, "These unrestricted grants are for two to three years, and the recipients will have the advantage of access to Google tools, technologies, and expertise."
Dr. Cranor is one of thirty-one professors at ten universities, working on twelve different projects.
The New York Times' Bits Blog highlighted the Google Focused Research Awards were highlighted, and quoted Dr. Cranor on her work:
One of privacy projects is at Carnegie Mellon University, where a team led by Lorrie Faith Cranor is conducting technology-and-behavior research into what they call “privacy nudges.” Will people pay a bit more to purchase goods from Web sites that have tighter practices for handling personal data? Early work by the Carnegie Mellon team, which includes Alessandro Acquisti and Norman Sadeh, suggests that they will.
More than half of the users in experiments, Ms. Cranor said, were willing to pay a bit more for goods on Web sites the researchers designated as having better privacy practices. The premium was about 60 cents on a $10 purchase. The percentage went even higher, she noted, when the research involved “privacy-sensitive products,” such as condoms and sex toys.
“We’re trying to understand how people make privacy decisions online, and if there were easy-to-use privacy meters on Web sites, how such tools would influence their decisions,” Ms. Cranor said. New York Times Bits Blog, 2-1-10
For a complete list of the recipients, see The Google Focused Research Awards.
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